A Guide to Utilizing your Workforce as a Marketing Resource
As a business owner, you can’t move an inch without marketing, and everyone in your team has to engage in marketing in one form or the other.
Having said that, there has been a notion that the individuals who directly interact with the customers are the only ones who are responsible for promoting your business. But, let me tell you nothing can be far from the truth. Of Course, it’s necessary that your marketing and sales departments must pitch and promote your service like experts, but the rest of your staff are also equally important.
So the question is, how do you use your hardworking employees to broaden your company’s reach and raise brand awareness? Let’s discuss this in detail:-
1. Build Up a Positive Work Culture:-
If you keep your staff happy, then they can be your most enthusiastic brand ambassadors. No one knows your firm better than the individuals who work there every day, so try to focus on developing and nurturing a healthy environment in your workplace.
If your want your employees to appreciate your company from a personal level, then show them the positive traits of your company and keep things transparent. You can also consider going for an employee appreciation program or providing interesting learning opportunities.
Once your workforce has become comfortable, you can start using their enthusiasm and passion to promote your brand.
2. Putting Your Staffs Into Your Customer’s Shoes:-
As an owner of the company, your perspective of things might differ from that of your employees. And, they are the closest things to your buyers who are present in your own company, so why not utilize this asset.
Encourage your employees to give their unique perspectives while creating content for your websites, such as blogs or any social media posts.
Also, many of your staff are having direct interaction with your customers, so they have a good idea about the frequent questions or inquiries. So, you can use this info and try to address them in the best possible way in your blogs and articles.
3. Launching a Referral Program:-
Referral programs can be a great way to market any of your upcoming products or services. So, consider building one of your have the budget for, and if not try to put aside some of your funds for this purpose.
If a member of your tech team makes a contact at a socializing event that leads to a sale, your referral program could reward them with a portion of the sale, a bonus payment, or PTO days.
Referral schemes are also effective at attracting new, suitable applicants for any available positions. After all, no one knows your firm and its environment better than your coworkers, so when a new position opens up, your staff members are likely to know someone qualified who fits the criteria. And if they do find any perfect candidate for that job role, make sure to give them some credit!
4. Social Media Engagements:-
In the era of digitization, it is not at all far-fetched that each of your employees has one or two social media accounts. And, in case they don’t have one, you can be encouraged to at least join LinkedIn. You can use social media platforms to present a positive image of your brand to your customers or flaunt your skilled workforce to your clients.
Ask your employees to link their profiles with your company’s main account, and try to make it fun to engage with your brand.
Apart from that, you can also devote some of your time discussing some best practices you can utilize to improve your social media engagements. And, make sure that your company has a robust social media policy in place so that your employees are aware of the dos and don’t.
5. Promote Your Branded Merchandise:-
What’s the simplest approach to get your staff to promote your business? Give them everything that has your brand logo—shirts, caps, badges, coffee cups, and so on. And, to be honest, who doesn’t like a free t-shirt or a stylish hat.
A coffee cup or cap can be an ideal element to strike up a conversation in the most unexpected places. And those usual chitchats will bring you contacts, leads, and even referral bonuses for your employees.
Marketing has a lot of elements, and you can’t perfect the art of marketing overnight. It will be gradual, but involving your entire staff in the process will surely speed up this learning curve. You can’t predict when you’ll meet that prospect who has all the necessary contacts and can turn your little business into a huge enterprise. So, always encourage your employees to be ready to talk about themselves, their jobs, and why your organization is worth talking about at all times.
Author- Adesh Chaurasia
A superior and highly experienced entrepreneur in the field of business for quite a long time now. Also, a philanthropist, author and public speaker who believes in working towards the overall well being and betterment of the society as a whole.