Fascinating ways to advertise online-Best tactics
Adesh Chaurasia- Online Advertising
Most business owners fully understand that not advertising is the surest way to kill your business.
However, they are also bombarded by so much information and so many choices they quickly lose track of what options are available to them.
There are several cheap and easy online advertising options available to you.
This simple tool is often overlooked by many. It is simply one of the least expensive and yet most powerful advertising options available. The link will not only promote the specific site or page you choose but also connect it with the specific keywords that will benefit you the most. Text links also provide a double bonus. You can attract immediate traffic from the host site as well as achieve a better search engine ranking which will further increase traffic.
Pay per click advertising
Just like it sounds pay per click advertising is simply paying for specifically targeted traffic. You can monitor and control these advertising programs very closely and tweak your ad copy and the keywords that you are sponsoring. This can be a very expensive option but doesn’t have to be if you plan carefully and watch closely.
Despite ever-increasing vigilant attempts to stop spam, we all know that email marketing is still alive and well. While it is foolish in the extreme to risk your business, web host, or internet connection, by sending out spam you can still use email marketing as a way to reach out and touch your customers and your future customers. You just need to make sure that no one receives mail except the people who ask for it. People are still willing to sign up for mailing lists–especially if you have something to offer them in return for sharing their email address. Sponsor a contest; give away an article, e-book, or tutorial; or offer a discount and you will have people sign up willingly.
Banner ads have a bad reputation. In part because of the proliferation of banner farms that killed all the banner swap programs. Also, we all have memories of those hideous banners flashing across the top of so many websites. Banners have come a long way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also, don’t forget that you don’t have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a website so they can suit the design and work more effectively. It is also important that you pay close attention to what sites you will choose for displaying your banner. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.
Sell Your Knowledge.
Publish a Newsletter
Creating your regular newsletter or e-zine offers you all the advantages of ezine advertising and email marketing offered above.
Publish a Blog and RSS Feed
While publishing a newsletter or e-zine isn’t that difficult it is much easier to create a blog and make its content available via RSS feed. This can offer you the benefits of regularly updated material for your website which will be attractive to visitors and search engines alike. It will also help establish you as an expert in your field.
Take some of the material you have generated for your newsletter and/or blog and share it with others. Make it available in one of the many free content directories available on the web. This not only helps to establish your credibility but the contact info you provide in your resource box will bring in both direct traffic as well as search engine attention.
Create an E-book
Once you have enough material generated from your newsletter and blog then you can package it into a convenient E-book and give it away. Make sure to collect names and email addresses and offer a coupon or discount to bring people back to your site!
Post in Forums
If you have the time you should start your forum but even if you only have a few minutes a week to spare for this effort then it can be well worth the effort. Don’t offer blatant spam posts but find a forum where you have something to offer. Make sure that you include an appropriate URL and description for your forum signature and you will attract the double benefit of traffic and search engine attention!
Also Read:- Business and Greed-A deadly combination
No successful advertising campaign embraces one single method of advertising and no single method of advertising works for everyone. Advertising cannot be treated as a one-size-fits-all proposition. However, you know what your business needs and can offer–mix and match methods and make sure to track your results to optimize your choices.
Author- Adesh Chaurasia
He is an active learner, author and, speaker when it comes to the subject of national development through scientific and relational ways. He presents his knowledge about his line of work in such a simple yet engrossing manner that it reaches out to the people to enhance their knowledge and put it to good use.